MarketingProfs virtual seminar series — online (webcast)
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.
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The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.
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Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.
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The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.
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Performics, a leading performance-based online marketing services and technology company, and Netconcepts, an innovative Web development firm that specializes in search engine optimized e-commerce, today announced an exclusive partnership that enables Performics’ clients to quickly transform their dynamic, e-commerce sites into “crawler-friendly” pages for natural search.
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In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.
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A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.
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Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.
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“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?” 
“I’d recommend that any retail business looking for an effective and cost-efficient presence on the web explore Netconcepts’ capabilities.”
